A Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis of Young Pilgrimage Generation Campaign Program in Indonesia

The Hajj pilgrimage is the fifth pillar of Islam and serves as a fundamental guideline for Muslim life. This pilgrimage is generally carried out by individuals who are physically and financially capable of visiting the holy land of Mecca. Indonesia, which is a country with the largest Muslim population in the world, has been observed to send the highest number of pilgrims to Hajj each year, with an average quota of 221,000. Considering the significance and potential of this event, an institution was authorized by the government to regulate and manage its finances, namely the Hajj Financial Management Agency (BPKH). This institution was developed with the primary aim of resolving issues related to the health of pilgrims and the prolonged period of departure. These delays have been observed to be particularly disadvantageous to the pilgrims, the majority of whom (60-75%) are elderly people aged between 50 to 70 years. Typically, BPKH anticipates resolving and preventing the associated problems of prolonged departure through the Young Hajj Campaign Program launched in 2021. In order to achieve the study objective, a quantitative study approach was adopted. Data collection was carried out through the administration of questionnaires, after which the implementation of the Young Hajj Campaign Program with the SWOT analysis approach was evaluated. The SWOT analysis was adopted to test each internal (Strength & Weakness), and external (Opportunity & Threat) factors with the aim of assessing the success and achievement of the Young Hajj Campaign Program by BPKH.