CULTURA DE SCHIMB ȘI „SISTEMUL DE PERTINENȚĂ” ÎN CONTEXTUL IDENTITĂȚILOR

In essence, humans communicate through culture: all aspects of human life actually reflect the manifestation of the members’ personality, manifestations of emotions, thoughts, concerns, aiming at the personal and community life. The assimilation of the elements specific to a culture does not imply conforming to everything, behaviorally and ideologically, but respecting those cultural specificities in the context of common communication situations. The processes of identity expression are necessary for the configuration of the identity cultural profile. Behavioral manifestations and the essence of customs and habits are trained through them. Within cultural exchanges, international negotiations or diplomatic relations, an area of confused communication is inevitably created, called by psychosociologists and anthropologists cross-culture, which we will call the gray area. From the behavioral point of view, in the area of exchange culture, it is necessary to respect the behaviors specific to each culture, as an act of mutual respect for cultural specificity in the context of intercultural communication. Our paper will be based on the exemplifying some of the ideas that form the cultural interactionism and interculturality tapestry presented by Edward T. Hall, in his volume Le language silencieux , focusing on preserving intangible cultural heritage elements. We will also refer to the "pertinence system" (a concept developed by the phenomenological sociology of Peter L. Berger and Thomas Luckmann), which brings together expressive phenomena related to the inner identity of the actors. The ideal communication goal is the creation of valorizing identities, to which the communication actor can aspire, a motivational support for ennobling the "view of the world". In human culture, Marin Sorescu developed a vision originating from an esthetic point of view and going towards the elements of intangible cultural heritage through the cycle La lilieci.