Systematic literature review (slr) on the antecedents and consequences of purchase intention of organic food products

With the global popularity of organic food on the rise, there is an increasing need for empirical research to identify the factors driving its consumption. The steady rise of demand for goods that are organic, one of the fastest-growing markets in recent years, is the main topic of this study. To address this, we systematically reviewed 39 empirical studies that examine consumer intentions to purchase organic food. Our analysis explored the theoretical foundations of this research, as well as mediator and moderator relationships between the factors influencing and resulting from organic food purchase intentions. This study also highlights potential mediators and moderators for future research, establishing a basis for further exploration of the factors shaping consumers’ organic food purchasing decisions.