SERVIÇOS E DIFERENCIAIS COMPETITIVOS DAS EMPRESAS JUNIORES DE PSICOLOGIA ORGANIZACIONAL NO BRASIL

Junior Enterprises (JEs) are non-profitable organizations created and managed by undergraduate students who seek to carry out practices and services related to certain fields of activity, encouraging entrepreneurial practices [ou “the development of entrepreneurial skills” in higher-education. In Psychology courses, this type of initiative is also observed in the university training space. Thus, the objective of this study is to identify and characterize Brazilians junior Psychology enterprises. Forty-seven Psychology JEs were identified from all macroregions of the country, in which forty-five of them forty-two are affiliated with Brasil Júnior, the regulating body of these companies. It is observed that most of these companies are part of public higher education institutions, and their activities are centered mostly on Organizational Psychology. As services aimed to professional qualification, and recruitment & selection are present in 97.85% and 91.3% of the companies found, respectively. Regarding the dissemination and marketing of these organizations, the predominant presence was observed on the social network Instagram (97.87%), followed by LinkedIn (91.49%) and Facebook (80.85%). Finally, it should be noted that the number of junior Psychology companies has been increasing over the last few decades, thus deserving attention and further studies in order to evaluate their configurations, contributions to society and to the developing student.