A Study on Impact of Social Media on Marketing: A Comprehensive Analysis

Abstract: Now days, modern world is a digital world, social media is a playing a vital role in each and every field such as advertising ,marketing, business, agriculture etc. Social media has become a main element of marketing strategies, changing consumer behavior through various social media channels. Social media is providing many platforms to businessmen to attract audiences, such as youtube,facebook,instagram,tik-tokk,twiter etc. This paper shows the different types of impact of social on business marketing strategies, like brand awareness, engagement of customers, growth in sales, data analytics, and marketing influencers. To show the impact of social media on marketing, some data is collected from various official websites. Findings show that brand visibility can increase with social media platforms, sales improvement, and loyalty of customers. This paper presents that social media is an important tool in digital marketing, offering dynamic and low-cost means to access and engage target customers.