SOCIAL MEDIA AND SOCIAL STUDIES EDUCATION: CHALLENGES AND OPPORTUNITIES

This study explored the integration of social media in enhancing the way social studies is taught in public schools in the Division of Tagum City, Philippines. Employing a phenomenological study design using purposive sampling technique, 14 social studies teachers participated in the in-depth interview and focus group discussion. Data gathered were analyzed through thematic analysis. The results revealed that while social media offers valuable opportunities for supplementing teaching methodologies and fostering student engagement, it also raises challenges such as digital literacy, accessibility and connectivity, and distraction among teachers and students alike. Nonetheless, teachers employed strategies such as ensuring information is true and correct, employing technological initiatives, setting clear guidelines, incorporating both traditional and digital methods and managing time effectively to address these challenges. The findings suggest that integrating social media responsibly can enrich the teaching of social studies while addressing potential risks and contribute to more interactive and meaningful learning experiences of students. This highlights the importance of continuous professional development for teachers, institutional support, and clear guidelines to maximize social media use in education.