Exploring Trends in Greenwashing- A Bibliometric Analysis

This paper conducts a comprehensive bibliometric analysis focusing on greenwashing, the deceptive practice of conveying misleading environmental claims. We meticulously extracted data from Scopus, examining scholarly works published between 2010 and 2023. Employing specific search criteria, including English-language articles of various types, we aimed to capture a holistic view of the scholarly landscape surrounding this critical environmental issue. Our investigation utilized a Title-Abstract-Keyword search strategy, targeting publications with keywords such as "Greenwashing," "Green Advertising," "Greenwashing Impact," and "Greenwashing Perception." Through this approach, we sought to identify trends in publication output, citation patterns, author affiliations, keyword analysis, and thematic clusters. Our findings shed light on the evolution of research on greenwashing, highlighting its interdisciplinary nature and revealing emerging areas of inquiry. Notably, we observed a gradual increase in publication output over the years, indicating a growing interest in this subject among researchers. Citation patterns uncovered influential works and authors in the field, while keyword analysis identified key themes and concepts driving research on greenwashing. This paper contributes significantly to scholarly discourse by consolidating existing knowledge, identifying research gaps, and providing valuable insights for future investigations aimed at addressing deceptive environmental practices within corporate environments. By synthesizing the available literature and offering directions for further inquiry, we aim to advance understanding and ultimately combat greenwashing for the betterment of society and the environment.