Sustainable Consumption: A Strategic Analysis

This paper theoretically investigates optimal firm response in the market for sustainable products, finding counterintuitive insights regarding prices, profits, and consumer surplus.

Authors

Siddharth Prusty (ORCID: https://orcid.org/0009-0007-6675-2407)
Wilfred Amaldoss (ORCID: https://orcid.org/0000-0003-0768-2270)

Institutions

Duke University (US)

Publication Details

Journal: Marketing Science
Published: 2025-02-13
DOI: https://doi.org/10.1287/mksc.2023.0287
Citations: 4
Primary Topic: Environmental Sustainability in Business
Type: article
Field-Weighted Citation Impact: 8.29

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article

Sustainable Consumption: A Strategic Analysis

Siddharth Prusty, Wilfred Amaldoss

Feb 13, 2025

4 citations

Marketing Science

Environmental Sustainability in Business

8.29

article

Sustainable Consumption: A Strategic Analysis

Siddharth Prusty, Wilfred Amaldoss

February 13, 2025article en

4 citations

Abstract

This paper theoretically investigates optimal firm response in the market for sustainable products, finding counterintuitive insights regarding prices, profits, and consumer surplus.

Marketing ScienceVol. 44(5)

Duke University (US)

Openalex Percentile: Top 4%

Environmental Sustainability in Business

8.29

DOI Source OpenAlex

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Sustainable Consumption: A Strategic Analysis — Siddharth Prusty, Wilfred Amaldoss · Marketing Science (2025) | TGRS Research Map | TGRS