Academic imperialism meets media imperialism: the case of Abraji in Brazil

Abstract Purpose This article examines intellectual and media imperialism as complementary dimensions of cultural imperialism. While previous studies have addressed these concepts separately, this study argues that the United States’ dominant role in the international academic sphere allows it to influence media professionals in other countries, reinforcing media imperialism through a local workforce. Approach This article employs a historical-interpretative approach for describing how intellectual imperialism and media imperialism work together. It also incorporates a quantitative analysis of the rise of the disinformation-fighting agenda. Findings This study highlights the intricate relationship between external intellectual influence and local media narratives. Based on concrete examples, it shows how the Knight Center influences Brazilian journalists through intellectual training and practical initiatives organized via Abraji. Practical and social implications This paper contributes to the broader discourse on cultural dominance and media influence. It emphasizes the need for critical reflection on the role of external forces in national media ecosystems. Originality/value The originality of this article lies in its exploration of the intersection between intellectual and media imperialism. It illustrates how external influences, such as the Knight Center, bypass local academic structures and align with US political interests, ultimately affecting national sovereignty and shaping media narratives.