A Six-Decade Bibliometric Analysis of Market Orientation in the Steel Industry

This article provides a detailed investigation and assessment of publication trends, authors productivity, citation impact, keyword frequencies, and co-citation networks in studies related to market orientation in the iron and steel industry from 1964 to 2024. The analysis was conducted using Biblioshiny and Nvivo, based on 19 documents sourced from the Scopus database. Additionally, the study examines common buzzwords beyond marketing and economic aspects, with a particular focus on the iron and steel industry. Co-citation networks are analyzed to understand the connections between researchers and their contributions. The results highlight the interconnectedness of various research areas and the significance of specific topics in shaping academic discourse and influence within the industry. This study provides insights into the research dynamics and intellectual landscape of the field, emphasizing key processes, market strategies, environmental, and economic elements. It offers valuable information for academics, policymakers, and industry participants seeking to understand the development and impact of research in this area.