MARKETING MANAGEMENT IN THE ERA 4.0 THROUGH DIGITAL MARKERING

Marketing product in the 4.0 era has its own character in which there is collaboration between marketing and the use of technological advances. This marketing emerged as digital marketing. The role of digital marketing has a huge influence on marketing activities in the 4.0 era. This influence must of course be supported by the strategy implemented in digital marketing. Digital marketing strategies have their own characteristics whose mechanisms work in accordance with the use of technological advances. The focus in this discussion is educational facilities to provide knowledge for readers to understand the 4.0 era as a carrier of new marketing models that implement digital systems. And the focus of the discussion also provides insight into digital marketing strategies. The research or method used is a qualitative research method that uses studies and reference source data as references. The conclusion of this article is that by studying marketing in the 4.0 era and digital marketing strategies, business people can understand that with the 4.0 era, it is necessary for business people to be able to take advantage of it so that marketing activities can adapt to changing times. And with marketing 4.0 digital marketing can make it easier for business people to carry out broader, more practical and faster marketing activities.