Affected and Intrinsic Authenticity: Navigating Internalized Gay Ageism on LGBTQ+ Homestay Platforms

ABSTRACT In our paper, we draw on 14 in‐depth interviews with 11 self‐identified gay men aged 50–74 years who host on LGBTQ+ homestay platforms. We examine how they navigate the interplay of age, gender, and sexuality through claims of authenticity, highlighting how these hosts manage authenticity amid normative expectations and shedding light on identity dynamics for marginalized groups. Our analysis reveals the complexities of authenticity in self‐presentation, highlighting tensions between personal identity and societal, gendered, and age‐related expectations, as well as the perceived gap between inclusivity claims and actual experiences. We also explore the intersection of economic necessity and identity negotiation. We find that older hosts may adjust their presentation to align with beauty norms or market pressures, prioritizing affected authenticity to increase their chances of securing bookings. We distinguish between affected and intrinsic authenticity, showing how hosts adapt their presentation to external demands in specific contexts, while potentially maintaining intrinsic authenticity elsewhere. This framework offers insights for future research on how societal pressures and economic factors influence authenticity claims, exploring the balance between affected and intrinsic authenticity and its implications for individual agency and organizational dynamics.