Configuring the Connection between Ethical Leadership Style and Creative Performance within a Componential Theory of Creativity Framework

The drive behind this study is to inspect the relationships between ethical leadership style, salespersons’ work engagement, creative self-efficacy and salespersons’ creative performance. Data was gathered in a single wave from 325 pharmaceutical salespersons from 25 national and international firms operating in Pakistan. SPSS-25.00 and AMOS-22.0 were employed for analysis; Results revealed that there is a positive and significant relationship between the ethical leadership style of field managers and salespersons’ creativity. Moreover, results established confirmation of parallel mediation of work engagement and creative self-efficacy between ethical leadership style, and salespersons’ creative performance, in precise terms, the study established that ethical leadership style impacts work engagement and creative self-efficacy which in turn prompts salespersons’ creativity. The findings of this study are beneficial for pharmaceutical firms and managers. Limitations and future research directions are also discussed.