Impact of Instagram and TikTok influencer marketing on perceptions of e-cigarettes and perceptions of influencers in young adults: a randomised survey-based experiment
Authors
Julia Vassey (ORCID: https://orcid.org/0000-0003-3002-2000)
Scott Donaldson (ORCID: https://orcid.org/0000-0001-8145-0860)
Erin A. Vogel (ORCID: https://orcid.org/0000-0002-7193-8720)
Jennifer B. Unger (ORCID: https://orcid.org/0000-0001-9064-6603)
Jon-Patrick Allem (ORCID: https://orcid.org/0000-0001-9135-8689)
Junhan Cho (ORCID: https://orcid.org/0000-0002-6617-1625)
Dayoung Bae
Institutions
Rutgers, The State University of New Jersey (US)
University of Southern California (US)
Johnson University (US)
Rutgers Health (US)
University of Oklahoma Health Sciences Center (US)
Impact of Instagram and TikTok influencer marketing on perceptions of e-cigarettes and perceptions of influencers in young adults: a randomised survey-based experiment
Julia Vassey, Scott Donaldson, Erin A. Vogel, Jennifer B. Unger et al.
Citations
8 citations
Journal
Tobacco Control
Topics
Impact of Technology on Adolescents
Field-Weighted Citation Impact (FWCI)
33.61
article
Impact of Instagram and TikTok influencer marketing on perceptions of e-cigarettes and perceptions of influencers in young adults: a randomised survey-based experiment
Julia Vassey, Scott Donaldson, Erin A. Vogel, Jennifer B. Unger, Jon-Patrick Allem, Junhan Cho, Dayoung Bae
article en
8 citations
Abstract
No abstract available for this paper.
Publication Tag
Tobacco Control
Institutions
Rutgers, The State University of New Jersey (US), University of Southern California (US), Johnson University (US), Rutgers Health (US), University of Oklahoma Health Sciences Center (US)
Funders
California Department of Public Health, National Institute on Drug Abuse, National Cancer Institute, Center for Tobacco Products