Crossing the Screen: How Metaverse Technology is Reshaping Film Narratives and Audience Interaction

The application of metaverse technology in the film industry has triggered profound changes in both film narratives and audience interaction. This paper aims to analyze how metaverse technologies, through innovative methods such as augmented reality (AR), virtual reality (VR), and human-computer interaction, are transforming audiences from passive viewers into interactive participants. This transformation not only enriches the narrative structure of films but also deepens the immersive experience for audiences, creating a new dimension for film as a narrative medium. By analyzing examples of metaverse applications in films and interactive viewing experiences, this paper explores the impact of metaverse technology on narrative strategies, audience identity, emotional resonance, and proposes future development directions and potential challenges.