BUILDING A SINGLE CUSTOMER VIEW: DATA ENGINEERING PRINCIPLES AND PRACTICES
This comprehensive article explores the fundamental principles and practices of building Single Customer View (SCV) systems in modern data engineering. The article investigates the critical components, architectural frameworks, and implementation challenges organizations face when creating unified customer profiles. It analyzes the evolution of data integration strategies, quality management approaches, and real-timeSatish Kumar Boddu
Authors
- Satish Kumar Boddu
Institutions
- Infosys (India) (IN)
Publication Details
- Journal
- INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING & TECHNOLOGY
- Published
- 2025-02-12
- DOI
- https://doi.org/10.34218/ijcet_16_01_206
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00