AI-BASED MARKETING IN THE AUTOMOTIVE INDUSTRY: LEVERAGING PROPENSITY, IN-MARKET, NEAR-MARKET, AND AFFINITY MODELING

The automotive industry is experiencing a transformative shift through the integration of artificial intelligence in its marketing strategies.

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Publication Details

Journal
INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY
Published
2025-02-12
DOI
https://doi.org/10.34218/ijrcait_08_01_173
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

AI-BASED MARKETING IN THE AUTOMOTIVE INDUSTRY: LEVERAGING PROPENSITY, IN-MARKET, NEAR-MARKET, AND AFFINITY MODELING

Ravi Sankar Sambangi
1 links
INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY
Big Data and Business Intelligence
article

AI-BASED MARKETING IN THE AUTOMOTIVE INDUSTRY: LEVERAGING PROPENSITY, IN-MARKET, NEAR-MARKET, AND AFFINITY MODELING

Ravi Sankar Sambangi
article en

Abstract

The automotive industry is experiencing a transformative shift through the integration of artificial intelligence in its marketing strategies.

INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGYVol. 8(1)
Acharya Nagarjuna University (IN)
Industry, innovation and infrastructure
Openalex Percentile: Top 97%
Big Data and Business Intelligence
DOIOpen Access PDFOpenAlex
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AI-BASED MARKETING IN THE AUTOMOTIVE INDUSTRY: LEVERAGING PROPENSITY, IN-MARKET, NEAR-MARKET, AND AFFINITY MODELING — Ravi Sankar Sambangi · INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (2025) | TGRS Research Map | TGRS