Revolutionizing Advertising Design Education: Do Online Tools and Industry Demands Make the Difference?

The teaching of advertising design courses imparts knowledge and skills while also serving as a platform to inspire creativity and practical innovation.This study explores how teaching methods, online tools, industry demands, learning motivation, and student abilities affect engagement.Findings show that course satisfaction, innovative teaching methods, and motivation significantly boost engagement on behavioral, emotional, and cognitive levels.While online tools have limited impact on satisfaction, they enhance motivation and autonomy, supporting the effectiveness of blended learning approaches.Industry demands increase extrinsic motivation, suggesting that incorporating career orientation improves participation.Learning ability influences the relationship between satisfaction and engagement, highlighting the need for personalized support to accommodate diverse abilities.The study emphasizes integrating theory and practice, innovative teaching, and career orientation as effective strategies for cultivating industry-ready talent.