Role of ‘Digital Footprints’ in Business
In the modern digital era, business enterprises must establish a digital footprint to maintain relevance, competitiveness and prosperity within the online commercial arena. A digital footprint denotes the existence and visibility of a business enterprise on the internet via diverse online channels and platforms.
Authors
- P. Siva Rama Prasad
Institutions
- Institute for Development and Research in Banking Technology (IN)
Publication Details
- Journal
- The Management Accountant Journal
- Published
- 2024-11-14
- DOI
- https://doi.org/10.33516/maj.v59i10.68-72p
- Primary Topic
- Economic Development and Digital Transformation
- Type
- article
- Field-Weighted Citation Impact
- 0.00