Internet of Behaviour - The Crucible for Ideating Digital Transformation of Business with New Revenue Models

Professor Gote Nyman, a curiosity-driven humanist and innovator, essayed to convey that sensible businessmen cannot make effective strategic business decisions in the future without understanding human behavior. This paper aims to examine his statement in the emerging digitalised world. It tries to simplify how IoTs, spread over the gigantic digital ecosystem, are used by business organisations to generate and extract data, study, analyse and appreciate the revealing behavior of consumers and netizens on various commercial and societal aspects linked to their demographic features.