THE DEVELOPMENT STATUS OF SHAOXING ANCIENT ROAD AND THE PATH OF DIGITAL PROTECTION AND ACTIVATION

Since 2024, the ancient paths of Shaoxing have gradually become a focus of attention amid the complex environment of cultural inheritance and tourism development. Despite their rich historical and cultural value and significant tourism potential, they currently face challenges such as insufficient infrastructure, lagging digitalization, and low visitor engagement. These factors have become constraints on the sustainable development of the ancient paths in Shaoxing. However, with the growing awareness of historical and cultural heritage protection and the rise of smart tourism concepts, the digital transformation and revitalization of the ancient paths in Shaoxing present new opportunities. This article aims to deeply analyze the current situation of the ancient paths in Shaoxing and their digital protection and revitalization paths. Through research on the development of the ancient paths and in combination with changes in the domestic market and visitor demands, it explores how to effectively inherit and revitalize the culture of the ancient paths by applying modern digital technologies. The article uses the SWOT analysis method to comprehensively assess the advantages, disadvantages, opportunities, and threats of the ancient paths in Shaoxing during the digital transformation process, and proposes practical and feasible protection and revitalization strategies to promote the sustainable protection of the ancient path cultural heritage, facilitate balanced development between cultural heritage protection and tourism development, and further enhance its competitiveness in the domestic and international cultural tourism markets.