Impact of AI on Consumer Decision Making and Behavioural Influence on Attention Economy

Human attention is an important resource for advertising companies to attract consumers using technology to interact with the attention economy. The power of AI to anticipate preferences and customize marketing tactics can potentially impact customer decision-making and affect purchasing behavior. The descriptive analysis is used as a research design. The stratified sampling method was used with the 76 respondents as a sample survey. Demographic factors of age do not influence consumer decision-making and buying. It concludes the regression analysis fits with the model.