THE ROLE OF DIGITAL TRANSFORMATION IN THE FORMATION OF MANAGEMENT DECISIONS IN BUSINESS

The article discusses the importance of digital transformation in the formation of management decisions in business, which has become critical for the modern business environment due to its impact on the decision-making process. Digital transformation encompasses the integration of digital technologies into all areas of management, which allows enterprises to increase efficiency, flexibility and competitiveness. The main goal of digital transformation is to optimize business processes and improve customer experience through the use of the latest technologies, such as artificial intelligence, data analytics, and automation. One of the key features of digital transformation is the increase in the amount of data available for analysis. This enables managers to make more informed decisions based on evidence instead of relying on intuition. Business intelligence tools and decision support systems are becoming indispensable for quick and accurate analysis of information. In addition, digital transformation helps automate routine processes, freeing up time for strategic planning and decision-making. Managers can focus on important aspects of management, such as developing new products and services or improving customer experience. At the same time, digital transformation also brings certain challenges. Changing corporate culture and training employees on new technologies can be a difficult task. Data security issues are also becoming critical in the face of growing cyber threats.