PROBLEMS AND CHALLENGES OF PERSONNEL MANAGEMENT MANAGEMENT IN ENTERPRISES IN MODERN CONDITIONS

The efficiency and effectiveness of an enterprise largely depends on personnel management, which in modern conditions plays a key role in ensuring the competitiveness of organizations. The article is devoted to the study of the specifics of personnel management in the context of modern challenges, in particular martial law, mobilization, mass migration of the population, shortage of qualified personnel and high levels of stress among employees. The evolution of personnel management and its role in ensuring the stability of enterprises are considered, the main problems are highlighted, such as labor market imbalance, reduction in the number of labor resources, insufficient level of personnel qualifications, psychological state of employees and difficulties in implementing new approaches due to regulatory restrictions. The paper proposes a strategic approach to personnel management, which includes innovative, adaptive, social, strategic components. It is noted that the implementation of such an approach will contribute to the formation of a flexible and effective personnel management system capable of adapting to a rapidly changing environment. Modern problems of personnel management organization are systematized and ways of their solution are proposed, ensuring stability and development of enterprises in conditions of uncertainty. Attention is focused on the fact that solving these problems requires the introduction of systemic measures (at the state, regional, local levels). Particular attention was paid to the need to develop professional training programs, psychological support of employees, personnel motivation, and the introduction of digital technologies in the field of personnel management. It is proved that the practical implementation of the proposed approach will contribute to the formation of a flexible and effective system of personnel support of enterprises, increasing their adaptive capabilities to changes in the external environment. The influence of martial law on the personnel resources of enterprises is analyzed, the need to implement programs for psychological support of employees and a strategy for retaining key personnel is highlighted. The importance of integrating the principles of corporate social responsibility into the practice of personnel management in order to strengthen the trust of employees and support the corporate spirit in crisis situations is considered.