TRANSFORMATION OF ORGANIZATIONAL CULTURE AT DIFFERENT STAGES OF THE ENTERPRISE LIFE CYCLE

The article considers the structural transformation of organizational culture as a managed process based on the established patterns of transition from one management model to another and the internal mechanisms of development of the organizational system. It is established that the life cycle of an organization is a dynamic process of evolution, characterized by a sequential change of stages. It is proven that the transition from one stage to another is an irreversible process, therefore timely diagnostics and adjustment of the strategy are of crucial importance for achieving long-term success. The relationship between organizational culture and the life cycle of an enterprise from its foundation to the stage of maturity and renewal is revealed. Different models of organizational culture formation at various stages of enterprise development have been analyzed. Each model shows the evolution of the organization at conventionally allocated stages: formation, growth, maturity, flowering and aging. In the process of research, the stages of the organization's life cycle were identified and the patterns of the evolution of organizational culture were revealed: pre-embryonic, growth, identification and formalization. Each of these stages is characterized by specific features and determines the direction of further development of the organization. The features of organizational culture at each stage of the life cycle are identified and a typology of transformation processes is proposed. Factors influencing changes in organizational culture are highlighted. Among them are external factors: macroeconomic, legislative, technological innovations, consumer preferences and internal factors: management quality, corporate culture, innovation potential, efficiency of business processes. Adaptation to changes allows survival and development, ensures the internal stability of the organization and its ability to respond to external challenges. The directions of culture transformation at different stages of enterprise development and their relationship with the strategic goals of the enterprise aimed at ensuring sustainable development of enterprises in a dynamic environment are established.