A Study of Investor’s Behavior Towards Income Tax Planning under New and Old Tax Regime: Case Study Approach

Tax planning is an essential aspect of financial management, enabling individuals to optimize their tax liabilities while adhering to legal frameworks. This study examines investor behavior towards income tax planning, exploring the factors influencing their decisions, awareness levels, and preferred tax-saving instruments. Using a mixed-method approach, primary data was collected through surveys and interviews with investors across different income groups. The research highlights the role of financial literacy, risk perception, and tax-saving preferences in shaping tax planning strategies. Findings suggest that while some investors actively engage in tax planning to maximize benefits, others lack awareness or rely on traditional methods. The study provides insights into behavioral patterns and policy implications, emphasizing the need for financial education and advisory support to enhance tax efficiency. Keywords: Investor behavior, Income tax planning, Financial literacy, Tax-saving instruments, Financial management.