Alcohol-Related Content Delivered Through TikTok’s Search Function: A Content Analysis of Top Videos Across Popular Alcohol Terms
In contrast with the most viewed videos on TikTok for "#alcohol," videos returned via the search function included significantly more alcohol-negative content. Content returned by all other search terms remained alcohol positive. Understanding content delivery algorithms may be beneficial for mitigating the risk of alcohol exposure on digital/social media platforms.
Authors
- Alex Clement (ORCID: https://orcid.org/0009-0009-2453-9709)
- Joy Gabrielli (ORCID: https://orcid.org/0000-0001-8003-6078)
- Alex M. Russell (ORCID: https://orcid.org/0000-0002-8182-4057)
- Nathaniel Wydra (ORCID: https://orcid.org/0009-0005-0409-1266)
- Athitheya Gobinathan
Institutions
- Harvard University (US)
- University of Florida Health (US)
- University of Florida (US)
- Massachusetts General Hospital (US)
Publication Details
- Journal
- Journal of Studies on Alcohol and Drugs
- Published
- 2025-02-12
- DOI
- https://doi.org/10.15288/jsad.24-00308
- Citations
- 1
- Primary Topic
- Diverse Approaches in Healthcare and Education Studies
- Type
- article
- Field-Weighted Citation Impact
- 1.88