How are communication companies adopting AI
Artificial intelligence (AI) is reshaping the media landscape, influencing news production, consumption, and dissemination. AI algorithms support content generation, trend tracking, and fact-checking. This study examines 108 companies using AI through a documentary review and expert survey. Text generation is the most common function, while experts consider fact-checking the most useful. A geographic disparity exists, with the United States leading in AI adoption, while other regions lag. AI holds great potential for media transformation, but its inclusion remains uneven across countries.
Authors
- Santiago Tejedor (ORCID: https://orcid.org/0000-0002-5539-9800)
- Laura Cervi (ORCID: https://orcid.org/0000-0002-0376-0609)
- Stephanie Vick Saurí (ORCID: https://orcid.org/0009-0000-6466-0014)
Institutions
- Universitat Autònoma de Barcelona (ES)
Publication Details
- Journal
- Comunicación y Sociedad
- Published
- 2025-02-12
- DOI
- https://doi.org/10.32870/cys.v2025.8846
- Citations
- 2
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 4.57