How are communication companies adopting AI

Artificial intelligence (AI) is reshaping the media landscape, influencing news production, consumption, and dissemination. AI algorithms support content generation, trend tracking, and fact-checking. This study examines 108 companies using AI through a documentary review and expert survey. Text generation is the most common function, while experts consider fact-checking the most useful. A geographic disparity exists, with the United States leading in AI adoption, while other regions lag. AI holds great potential for media transformation, but its inclusion remains uneven across countries.

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Publication Details

Journal
Comunicación y Sociedad
Published
2025-02-12
DOI
https://doi.org/10.32870/cys.v2025.8846
Citations
2
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
4.57
Controls
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article

How are communication companies adopting AI

Santiago Tejedor, Laura Cervi, Stephanie Vick Saurí
2 citations
Comunicación y Sociedad
Big Data and Business Intelligence
4.57
article

How are communication companies adopting AI

Santiago Tejedor, Laura Cervi, Stephanie Vick Saurí
article en
2 citations

Abstract

Artificial intelligence (AI) is reshaping the media landscape, influencing news production, consumption, and dissemination. AI algorithms support content generation, trend tracking, and fact-checking. This study examines 108 companies using AI through a documentary review and expert survey. Text generation is the most common function, while experts consider fact-checking the most useful. A geographic disparity exists, with the United States leading in AI adoption, while other regions lag. AI holds great potential for media transformation, but its inclusion remains uneven across countries.

Comunicación y Sociedad
Universitat Autònoma de Barcelona (ES)
Openalex Percentile: Top 7%
Big Data and Business Intelligence
4.57
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