[The social image of traditional Chinese medicine on <i>the</i> <i>People's Daily</i> after the reform and opening-up policy].

Relevant topics around traditional Chinese medicine have been fully and continuously reported by <i>the People's daily</i> after the reform and opening-up policy. This has helped shape and mould the social image of traditional Chinese medicine. Such a social image of traditional Chinese medicine was established by the development of hospitals and the behaviour of their practitioners multi-dimensionally by the specific content and discourse of <i>the People's daily</i>. This involved constructing and interpreting a perception of the quality of the hospitals and their practitioners of traditional Chinese medicine and their work performance. Such construction and interpretation guided people's scientific cognition towards tradition Chinese medicine, consolidated the social status of traditional Chinese medicine, and supported the reform of the national medicine and healthcare system.