The Impact of Print‐on‐Demand on Spanish University Presses

ABSTRACT The university book plays a crucial role in disseminating research and teaching, but its usage has declined due to a preference for journal articles and digital materials. This article examines how Spanish university presses are employing Print‐on‐Demand (POD) to adapt to changes in the publishing market, enhancing flexibility, reducing costs and optimising the production of monographs and academic books. POD enables publishers to print copies based on actual demand, minimising the risk of overproduction and storage costs. This model has transformed the publishing supply chain, offering efficient solutions for managing the lifecycle of books, from their launch to potential delisting. University presses are also using innovations in digital printing to respond swiftly to fluctuations in the academic market. This study adopts a qualitative approach to examine how POD affects scholarly publishers' efficiency, longevity and production strategies, proposing that this technology is crucial for the future sustainability and competitiveness of the sector. The flexibility of POD is vital in environments where demand is unpredictable, and scholarly publishers must manage financial resources carefully.