RACING TOWARD RECOGNITION:CHALLENGES AND PROSPECTS OF MOTORSPORTS DEVELOPMENT AND MANAGEMENT IN AZERBAIJAN

The motorsports industry in Azerbaijan is gaining recognition, particularly with the digital transformation of sports organizations. This study focuses on the online presence of motorsports organizations in Azerbaijan, analyzing how they can leverage digital platforms to boost recognition and engage a broader audience. The research identifies key strategies for integrating motorsports into the digital realm, enhancing fan engagement, and aligning with global trends in sports marketing. Through this study, recommendations for improving the online presence and management of motorsports are proposed, laying the foundation for sustained growth in the industry.