BUILDING TOMORROW: SHAPING THE FUTURE OF CONSTRUCTION THROUGH THE ADOPTION OF DIGITAL TECHNOLOGIES

Digital technology is fundamentally reshaping the construction industry, revolutionizing how projects are conceived, planned, and executed. The application of technology in the construction sector typically results in a great deal that is advantageous. However, construction business owners have been hesitant to adopt digital technologies which have been proven in other industries as being effective instruments for improving working efficiency in managing construction works. Therefore, this research aims to determine the appropriate strategy to foster the adoption of digital technologies in construction projects. The quantitative research approach using questionnaire survey was adopted to align with the research aim and objectives. A random sampling technique was chosen with response rate of 41% (107) of respondents that willing to participate for this research. The data was analysed using the Statistical Package for Social Science (SPSS) version 25 quantitative software. To empower the use of digital technology in construction projects, this research enables policymakers, industry leaders, and researchers with insights to devise effective strategies to improve construction project performance. The results revealed that there are five (5)key strategoes that are most commonly agreed upon when it comes to promoting the adoption of digital technologies in construction projects. The findings of this research might benefit practitioners in promoting the adoption of digital technology in construction project practices so as to achieve high project performance and project sustainability.