Sosialisasi Strategi Pemasaran Bagi UMKM Kampung Keripik Desa Blerong

Belerong Village is one of the villages in Guntur Demak sub-district which has a group of MSMEs that produce various kinds of processed chips, using the community's agricultural products. Many challenges faced by MSMEs in developing their business include marketing, for this reason the socialization activities carried out are focused on how marketing processes and marketing strategies can be carried out so that the results from the chips village can be distributed smoothly so as to make the development of MSMEs more significant, followed by economic development among group members in particular and Blerong sub-district residents in general.

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Publication Details

Journal
Faedah Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Published
2025-02-04
DOI
https://doi.org/10.59024/faedah.v3i1.1285
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Sosialisasi Strategi Pemasaran Bagi UMKM Kampung Keripik Desa Blerong

Atika Mutiarachim, Ryan Arya Pramudya, Puji Setya Sunarka
Faedah Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
SMEs Development and Digital Marketing
article

Sosialisasi Strategi Pemasaran Bagi UMKM Kampung Keripik Desa Blerong

Atika Mutiarachim, Ryan Arya Pramudya, Puji Setya Sunarka
article en

Abstract

Belerong Village is one of the villages in Guntur Demak sub-district which has a group of MSMEs that produce various kinds of processed chips, using the community's agricultural products. Many challenges faced by MSMEs in developing their business include marketing, for this reason the socialization activities carried out are focused on how marketing processes and marketing strategies can be carried out so that the results from the chips village can be distributed smoothly so as to make the development of MSMEs more significant, followed by economic development among group members in particular and Blerong sub-district residents in general.

Faedah Jurnal Hasil Kegiatan Pengabdian Masyarakat IndonesiaVol. 3(1)
Universitas 17 Agustus 1945 Semarang (ID)
Openalex Percentile: Top 96%
SMEs Development and Digital Marketing
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