Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia

UMKM are small and medium enterprises in Indonesia. Digital transformation is very important for the success of UMKM in Indonesia. With technological advancements, businesses must adapt and adopt digital solutions to remain competitive in the global market. The integration of digital solutions into operational systems allows businesses to manage processes, expand their customer base, and enhance efficiency. This not only benefits individual businesses but also contributes to the sustainable economic growth of the country. The objective of the research on the digital transformation of UMKM will contribute to job creation, innovation, and overall economic growth. This comprehensive research approach will not only explain the current status of digitalization among UMKM in Indonesia but also provide valuable recommendations for policymakers, business owners, and other stakeholders on how to support and promote further digital transformation in this sector. By understanding the impact of digital skills training programs and identifying potential challenges, strategies can be developed to address these issues and ensure the sustainable growth of UMKM in the digital era. Ultimately, this research has the potential to drive innovation, enhance competitiveness, and ultimately contribute to the overall economic development of Indonesia.

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Publication Details

Journal
SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen
Published
2024-12-31
DOI
https://doi.org/10.47861/sammajiva.v2i4.1499
Citations
1
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
1.71
Controls
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article

Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia

Enny Diah Astuti, Rahmi Rosita
1 citations
SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen
SMEs Development and Digital Marketing
1.71
article

Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia

Enny Diah Astuti, Rahmi Rosita
article en
1 citations

Abstract

UMKM are small and medium enterprises in Indonesia. Digital transformation is very important for the success of UMKM in Indonesia. With technological advancements, businesses must adapt and adopt digital solutions to remain competitive in the global market. The integration of digital solutions into operational systems allows businesses to manage processes, expand their customer base, and enhance efficiency. This not only benefits individual businesses but also contributes to the sustainable economic growth of the country. The objective of the research on the digital transformation of UMKM will contribute to job creation, innovation, and overall economic growth. This comprehensive research approach will not only explain the current status of digitalization among UMKM in Indonesia but also provide valuable recommendations for policymakers, business owners, and other stakeholders on how to support and promote further digital transformation in this sector. By understanding the impact of digital skills training programs and identifying potential challenges, strategies can be developed to address these issues and ensure the sustainable growth of UMKM in the digital era. Ultimately, this research has the potential to drive innovation, enhance competitiveness, and ultimately contribute to the overall economic development of Indonesia.

SAMMAJIVA Jurnal Penelitian Bisnis dan ManajemenVol. 2(4)
Jakarta State Polytechnic (ID)
Openalex Percentile: Top 11%
SMEs Development and Digital Marketing
1.71
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Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia — Enny Diah Astuti, Rahmi Rosita · SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen (2024) | TGRS Research Map | TGRS