ONLINE FOOD AGGREGATORS: ORDERING TRENDS OF URBAN CUSTOMERS POST COVID

The advent of technology in service sector has revolutionized the way the service industry works. Food delivery at the doorsteps has become the need of today with people craving for convenient ways for anything and everything. The answer to the quest for convenience lies in concepts such as online food aggregators. Whether the trend has gained momentum post COVID or has the pandemic put a halt to the use of the food delivery platforms is the focus of this study. For this research paper the authors collected data from 130 respondents residing in Mumbai suburban area of the Indian subcontinent. The paper concludes that people are well aware of online food aggregators and are using their services. The study also came up with the fact that demographics such as gender, family type and family income did not influence the perception of consumers post COVID about the use of online food aggregators.