THE ROLE OF STRATEGIC MANAGEMENT IN THE FINANCIAL AND ECONOMIC ACTIVITIES OF THE ORGANIZATION

This article examines the role of strategic management in the financial and economic activities of the organization. The example of the company OOO "Danila-Master" demonstrates the role of strategic management in the financial and economic activities of the organization. Key aspects of the enterprise strategy are discussed, such as a set of actions, goals and market position. The importance of a systems approach to strategic management is emphasized through the analysis of interrelated components and key stages of the process, including environmental analysis, goal formulation, and strategy implementation.