Kazakhstan National Project "Reading Nation"

The purpose of the article is to show the increase in the level of reading literacy among the population after the launch of Kazakhstan’s national project “Reading Nation”. In the conditions of rapid development of information and communication technologies there is a noticeable reduction in the share of regularly reading part of modern society, globalization of mass media, widespread availability of electronic audiovisual media, development of screen culture, social networks and entertainment industry has led to a reduction in reading of traditional books. Kazakhstan’s national project “Reading Nation” was developed on behalf of the head of state K.-J. Tokayev in 2020. The main goal of this project is to create in Kazakhstan an active environment for the creative development of children, modern youth and their parents, and to increase interest in reading among the population.