Social Media Penetration and Its Age-Dependent Implications in India

The research presented here describes the impact of social networking on various age groups, affecting their personal and professional lives. It talks about the various detrimental effects, including both benefits and adverse effects, of these platforms on the society. These social media sites have influenced the daily lives of people and can be accessed by anyone, paving way for innovative ideas and cyber crimes too. This study further delves into the aspects of using different platforms, its purposes and its influence on the different generations.