Research on Evolutionary Game Theory of Logistics Information Platform Based on Big Data

With the booming development of logistics information platforms, the fourth logistics emerged accordingly. Compared with third-party logistics enterprises, fourth-party logistics enterprises have significant advantages. They provide logistics services to logistics demanders by integrating logistics resources and capabilities. Not only do they simplify the purchasing process for logistics demanders and reduce the complexity of logistics, but they also quickly respond to market needs and provide integrated supply chain solutions. This paper analyzes the influence of big data services on the information sharing coordination of logistics information platforms based on evolutionary game theory. By analyzing the saddle point of the model, it proves that big data services have the ability to improve the coordination of logistics information platforms.