Research on the Impact of Logistics Service Quality of Tourism Commodity on Customer Satisfaction in Tourism E-business

Currently, tourism e-commerce is developing rapidly. Tourism commodity in tourism e-business are like a rainbow bridge connecting scenery and tourists, not only making distant beauty within reach, but also allowing travel memories to continue and be cherished. The significance of studying the impact of logistics service quality of tourism products on customer satisfaction in tourism e-business lies in revealing how logistics services become a bridge connecting goods and customer emotions, thereby enhancing customer satisfaction and promoting the sustainable and healthy development of the tourism e-commerce industry. Based on a review of relevant literature, this study constructs a research model and proposes research hypotheses. Then, data was collected through a questionnaire survey and analyzed using SPSS. Finally, the structural equation modeling software AMOS was used to validate the model and test hypotheses. Research has found that the responsiveness, informativeness, reliability, economy, and tangibility of tourism commodity logistics service quality in tourism e-commerce have a significant positive impact on customers' value experience, and thus significantly positively affect customer satisfaction. The research findings contain rich theoretical and practical implications.