Algorithmic Management and Work Motivation: Employee Voice Behavior of Platform Workers in Industry 4.0

The present study empirically examines the association among algorithmic management, work motivation and employee voice behaviors in the modern workforce driven by algorithms. The sample data was drawn from 64 employees employed in the Chandigarh region from particular industries-ride-sharing, grocery delivery and food delivery, and analyzed using PLS-SEM 4. The findings of the study revealed positive association between algorithmic management and work motivation while negative associations between work motivation & employee voice behavior and negative association between algorithmic management and employee voice behavior. Discussion, limitations and future scope are also revealed.