Understanding Audience Engagement in Award Winning Politoons- A Regression Analysis of So Sorry Series

This study investigates the factors influencing viewer engagement in the award-winning So Sorry Politoons series by India Today Group. Using simple and multiple linear regression analyses, we examine the impact of release date, video length, and number of likes on viewership. The results of this study help to explain the dynamics of political cartoons in relation to audience involvement, with practical implications for content creators and marketers aiming to optimize viewer reach. By understanding these key drivers, stakeholders can strategically enhance the impact of digital content in the competitive landscape of online media.