Gender stereotypes and machismo in Higher Education: A comparative analysis

Throughout history, society has been marked by a patriarchal system that has subordinated women. Although the fight for equality has advanced, it wasn't until the 20th century that women began to gain significant recognition. The purpose of the study is to identify how students from two higher education institutions perceive machismo. A specific instrument was designed to collect general data (school, gender, personality, sex life, religion, LGBT+ community) and 100 variables related to machismo, measured on a scale of 0 to 100. The sample included 100 students (50 from the Public University and 50 from the Tecnológico de Saltillo). Statistical methods were used for the analysis of frequency, percentages, characterization, correlation and comparison using Student's t-test. According to the UN's Sustainable Development Goal 5, which promotes gender equality, the results indicate that students at the Technological Institute perceive more gender stereotypes, but consider their teachers to be better qualified. In both contexts, violent and sexist behaviors are identified, such as rejection and aggression, which perpetuate gender stereotypes. Women report greater inequality and digital violence. It is recommended to implement public policies to punish violent behavior and improve empowerment and gender equality in the educational field.