Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.

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Publication Details

Journal
ALKHIDMAH Jurnal Pengabdian dan Kemitraan Masyarakat
Published
2024-10-15
DOI
https://doi.org/10.59246/alkhidmah.v2i4.1079
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung

Dharma Setiawan Negara, Mila Hariani, Rahayu Mardikaningsih, Didit Darmawan et al.
ALKHIDMAH Jurnal Pengabdian dan Kemitraan Masyarakat
SMEs Development and Digital Marketing
article

Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung

Dharma Setiawan Negara, Mila Hariani, Rahayu Mardikaningsih, Didit Darmawan, Rommy Hardyansah, Maytita Tri Hardiyanti, Ardica Karunia Pradana, Zulfa Aji Rani Isnuitama
article en

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.

ALKHIDMAH Jurnal Pengabdian dan Kemitraan MasyarakatVol. 2(4)
Universitas Sunan Giri (ID)
Openalex Percentile: Top 47%
SMEs Development and Digital Marketing
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