A Spatial Statistical Approach Towards Independence of Informal Manufacturers’ Psychographics from Town Planning Principles in Harare

This study tested for statistical significance of the association between informal manufacturers‘ psychographics and town planning principles. Health, safety and order amenity constructs were extracted from existing town planning principles and three vignettes encapsulated in psychographics (knowledge, perception and attitude) were captured in the digital questionnaire for each construct. With these constructs and vignettes, the collected data were analysed using the R language in Spatstat and tested for the independence of association using a chi-square test at a 0.05 level of significance. Study findings revealed that all three psychological vignettes studied have a very weak relationship with town planning principles. All studied relationships gave an value of at most 1.17%, implying that less than 2% of manufacturers‘ psychographics are explained by variations in their understanding of town planning principles. Therefore, planning education must be scaled up so that manufacturers gain a full understanding of the importance of town planning goals.