ЦИФРОВИЙ СТОРІТЕЛІНГ – ОСНОВНИЙ ІНСТРУМЕНТ НАВЧАННЯ ТА СПІЛКУВАННЯ ХХІ СТОЛІТТЯ

The article reveals the essence of such concepts as storytelling and digital storytelling. It is considered the importance of using digital technologies for effective transmission of information in the modern world. Due to the transition to distance learning in Ukraine as the result of the COVID-19 pandemic and martial law, digital storytelling is becoming an important method of teaching and increasing student motivation. It is noted that storytelling is a natural and powerful tool for learning and communication, as it promotes emotional interaction, improves memorization of information and increases the interest of the audience. The results of studies are analysed which confirm that storytelling improves cognitive abilities, enriches vocabulary and develops communication skills. An important place is occupied by the combination of the art of storytelling with modern technologies such as artificial intelligence, virtual and augmented reality, which makes the educational process more interactive and interesting. Practical advice on the stages of creating a digital narrative is presented and the importance of using such methods to form critical thinking, creativity and cooperation among students is emphasized. It shows how using modern digital tools such as video, audio, images and content editing software, new opportunities for storytelling in education are created. The key elements of a successful story are characterized, which include a clear point of view, a dramatic question, emotional colouring, the voice of the author and the corresponding audio accompaniment. It is noted that digital storytelling is gaining popularity in various spheres of society, such as health care, social services and business. It has been determined that digital storytelling has great potential for improving the educational process and should be implemented in various educational environments.