Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

Authors

Institutions

Publication Details

Journal
Jurnal Riset Manajemen
Published
2025-02-11
DOI
https://doi.org/10.54066/jurma.v3i1.3038
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

Chintya Ones Charli, Syifa Syai Ramadhani, Arya Garin Nugraha, Rini Desriyanti et al.
Jurnal Riset Manajemen
Consumer Behavior and Marketing Influence
article

Pengaruh Kualititas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan dengan Inovasi Produk sebagai Variabel Intervening pada Aciak Mart

Chintya Ones Charli, Syifa Syai Ramadhani, Arya Garin Nugraha, Rini Desriyanti, Ainil Husna Chan
article en

Abstract

The aim of this research is to analyze the influence of service quality and satisfaction on customer loyalty with product innovation as an intervening variable with a sample of 50 at Aciak Mart, Padang City, West Sumatra. This type of research is explanatory research. The method used is data collection using a questionnaire. SmartPls analysis method.

Jurnal Riset ManajemenVol. 3(1)
Universitas Putra Indonesia "YPTK" (ID)
Openalex Percentile: Top 97%
Consumer Behavior and Marketing Influence
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.