IMAGE TECHNOLOGIES OF INTERNATIONAL RELATIONS OF UKRAINE DURING THE FULL-SCALE INVASION OF RUSSIAN OCCUPANTS

Today, Ukraine’s international image plays an important role in determining how our state is perceived as a political, economic, cultural and tourist partner. In turn, the processes of forming this image are complex and multifaceted and depend on such factors as: history, politics, economy, culture, innovation. Especially in the conditions of a full-scale war in Ukraine, the importance of a positive international image is growing, as it becomes key to the successful development of the country on the world stage.An effective image policy contributes to the formation of a positive image of the country among international players, which is an important condition for Ukraine’s integration into the global community, in particular into the EU and NATO. In turn, building a favorable image involves purposeful management of the impressions that the country makes on the international stage. This is especially relevant for Ukraine, which seeks to take a worthy place in the world, while preserving its cultural uniqueness and identity.This work is devoted to the peculiarities of Ukraine’s use of image technologies in international relations during the full-scale armed aggression of the Russian occupiers. In particular, the methods of creating a positive image of Ukraine, the role of opinion leaders and diplomatic strategies for attracting international support were analyzed, and the key communicative mechanisms for involving the world community in forming the image of Ukraine as a state fighting for the democratic values of European developed states were also identified.