Research on the Formation Mechanism of the Purchasing Behavior of Electric Vehicles with a Battery-Swap Mode

The driving range and replenishment problem of electric vehicles have become the main contradictions that interfere with consumers’ purchasing decisions. To alleviate these problems, battery-swap technology has been introduced into the public view. Existing research rarely explores the factors that affect consumers’ decision of purchasing electric vehicles. This article introduces the Technology Acceptance Model (TAM), as well as the Theory of Planned Behavior (TPB) with its extensions and the perceived risk, to construct the structural equation model (SEM) based on TAM and TPB, and studies the influence mechanism of the purchase intention of electric vehicles with a battery-swap mode. A total of 530 valid questionnaires were collected from participants in Beijing, providing a representative sample for the study. The results show that attitude, technological development, perceived behavior control, environmental awareness, and subjective norm have significant positive influences on the purchase intention, and the influences increase in turn; perceived risk has a significant negative effect; subjective norms and environmental awareness have an indirect positive effect.