A FUNDAMENTAL FRAMEWORK FOR COMPREHENDING COMMUNICATION IN CONTEMPORARY SOCIETY.

Communication in science is a complex socio-cultural system that has closely interrelated components. This significantly expands the possibilities for its study. Different theories from various fields of scientific thought offer competing views on the specific details and essence of scientific communication. These theories include linguistic, sociological, philosophical, psychological, and cybernetic approaches. However, there is currently a lack of a unified theoretical and methodological basis in the sociology of science that could integrate the accumulated knowledge from socio-philosophy and sociology regarding the specifics and significance of scientific communication in light of the changes occurring in professional scientific communication due to globalization. Information and communication processes in modern society, and the formation of an information society in Kazakhstan, pose the challenge for humanitarians to find new ways to understand and predict the processes that are taking place. Factors such as globalization and the intense influence of mass communication on individuals have significantly changed the communication behavior of modern people, making the study of the role of media in today’s information society extremely important, especially in the era of internet development. Today, the impact of the internet on society continues to grow, with the information society seen as an evolutionary extension of the industrial era. Sectors related to information creation and consumption are rapidly growing, as are new information and communication technologies arising from scientific and technological advancements. This revolution is transforming the way we communicate, produce, process, and transmit information, becoming a powerful force that significantly influences social, economic, and political processes. In this context, the need for rethinking mass communication theory and practice becomes urgent. For Kazakhstan, sociology of mass communication is a relatively new field, and Kazakh scientists are likely currently conducting scattered empirical research in the area of media studies.